Ooredoo and MATRIXX Digital Commerce

Ooredoo quickly launched innovative new digital offerings in Oman.
Discover how.



Ooredoo: Giving customers what they want, now.

Oordeoo Oman knew that their customers’ expectations were changing. They wanted to invest in an experience that could evolve the group brand into a digital service provider. The New Shababiah, digital proposition went live in April 2018.




New proposition offers a choice of build-your-own, 30-day
recurring and pre-paid plans, with flexible add-ons 


“Our customers have very high expectations for their digital experience”

Ian Dench 
CEO of Ooredoo Oman 


Ooredoo's Ambition

Ooredoo wanted to move quickly to transform their brand, embracing an agile development approach to get to market in under 6 months. Rather than trying to launch new capabilities as part of a multi-year IT transformation of existing infrastructure, they instead built a new digital service platform capable of delivering innovative, new customer experiences now. They partnered with MATRIXX Software to:
  • Create a breakthrough digital service proposition for their flagship Omani brand, based on simplicity, personalization and real-time control
  • Make it easy for existing customers to start using the new digital service
  • Future-proof the brand for digital services


MVP: The Right ChoiceOoredoo_case_timeline_R2-1

Ooredoo wanted to do things differently:

  • Embrace agile development to get new capabilities to market quickly
  • Use consumer feedback to guide continuous development
  • Leverage a richer digital experience to build a stronger Ooredoo brand
They chose to launch in phases, focusing on a Minimum Viable Product (MVP) approach for new pre-paid customers.

Why MVP:

  • Want to launch in an aggressive time frame, less than 6 months
  • Need for meaningful progress after many disappointing transformation efforts
  • Demand for continuous innovation and a real digital experience meant that ‘just another BSS upgrade’ would be insufficient.
How they succeeded:

  • Tightly managed project scope with minimal integration to legacy
  • Empowered team with CEO support, and a mandate for radical change
  • Created a new, digital capability using an on-premise deployment model capable of running independently of existing infrastructure


“We chose MATRIXX Software to fast-track our digital transformation and
to make it possible to set a new benchmark for customer experience in Oman”
Ian Dench, CEO of Ooredoo Oman

 MATRIXX was able to deliver the
fast-track solution Ooredoo wanted by providing:

  • Out-of-the-box use cases so that commercial teams could quickly select the building blocks for a differentiated proposition
  • Configuration based software enabled the rapid delivery of business requirements without any customization
  • API-based integration allowed key network and ERP systems to be added quickly without heavy systems integration



Ooredoo, enriching people’s digital lives

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